Monthly Archives: September 2011

Effective online video marketing is “In Our Genes”

Today, consumers are relying more on the internet than any other source to search for products and services using their home computers, laptops, iPads or their mobile phones. At the same time video is now available on every media device that people carry with them. That is why online video marketing and the application of advanced SEO techniques are now the most important trends in advertising. With the strategic release of clever video posts, keyword press releases and the use of social networks it is possible to create a very effective campaign online that will often get you better results than television, radio and print media combined.

Andrew DeCarlo Studios recently completed a new online video marketing piece for IOG (inourgenes.com), the first genetic art company to produce a clothing line for the mass market. Read more

INCREASE YOUR SALES: BE A SUPERSTAR!

It amazes me how many small business owners and young professionals I’ve met have great things to offer but don’t present themselves in a way that reflects their true potential. At the same time, I hear them asking: How do you increase my sales? Or, how do I make more money? The answer I always give to people is: Be A Superstar! That means: make yourself feel and act like you are the best in your field and build a strong image around you. If clients don’t believe you have something special, why would they want to work with you? Building a high-level perception of you and what you do isn’t that hard but it takes a few steps. Read more