Author Archives: Andrew DeCarlo

Effective online video marketing is “In Our Genes”

Today, consumers are relying more on the internet than any other source to search for products and services using their home computers, laptops, iPads or their mobile phones. At the same time video is now available on every media device that people carry with them. That is why online video marketing and the application of advanced SEO techniques are now the most important trends in advertising. With the strategic release of clever video posts, keyword press releases and the use of social networks it is possible to create a very effective campaign online that will often get you better results than television, radio and print media combined.

Andrew DeCarlo Studios recently completed a new online video marketing piece for IOG (inourgenes.com), the first genetic art company to produce a clothing line for the mass market. Read more

INCREASE YOUR SALES: BE A SUPERSTAR!

It amazes me how many small business owners and young professionals I’ve met have great things to offer but don’t present themselves in a way that reflects their true potential. At the same time, I hear them asking: How do you increase my sales? Or, how do I make more money? The answer I always give to people is: Be A Superstar! That means: make yourself feel and act like you are the best in your field and build a strong image around you. If clients don’t believe you have something special, why would they want to work with you? Building a high-level perception of you and what you do isn’t that hard but it takes a few steps. Read more

Advanced Food Styling: Sculpting Food For Photos

I have worked on a number of food photography and food styling projects in Phoenix and Los Angeles. All of them very challenging for a variety of reasons. Some foods are relatively easy to shoot, some others not so easy. But I can say that Mexican Burritos are among the most difficult and intense I have ever experienced. I would like share some of what I did in my most recent shoot just in case you ever want to try it.

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Andrew DeCarlo Studios Creates iVeyo Ad Campaign

Andrew DeCarlo Studios just wrapped production on the first of a series of television commercials and print advertising for iVeyo, a new Sports Watch designed for highly active people and sports athletes. The commercial is part of  iVeyo’s initial advertising campaign in the United States and international markets that will first launch in Phoenix and Los Angeles. Read more

The A3F & The Challenge Of Shooting A Movie Theatre

Last week I had the opportunity to collaborate with The Almost Famous Film Festival during their 6th Annual 48 Challenge Screening and Awards Ceremony. I have known the organization and its team for a few years but this was my first time at one of their events, not only documenting with photos but also as part of the audience. Read more

Food Photography: Play With Your Food!

I have always enjoyed great food photography. Though I’ve found many out there who are able to produce nice images, it is still rare to find high quality food photos in restaurant and catering companies’ menus.

Recently I had some fun playing with some great dishes for Sonoma Restaurant in Downtown Phoenix. Taking good pictures of food is a process that can be tedious and extremely time consuming if you want to do a decent job. However, there’s something about the process of making something so basic look great that makes it a very interesting challenge. Read more

A Simple Question

I recently joined twitter.com after months of hearing its silly name again and again over on the news, talk shows and through different people around.

I’m not big into internet social networks. I only use google + and facebook mostly to stay
in touch with friends and family, but also increase the exposure of the things I enjoy doing like photography and video production. Read more